{"id":2149,"date":"2026-01-04T03:29:28","date_gmt":"2026-01-04T03:29:28","guid":{"rendered":"https:\/\/yezisay.com\/?p=2149"},"modified":"2026-01-04T03:30:02","modified_gmt":"2026-01-04T03:30:02","slug":"%e6%88%90%e5%b9%b4%e4%ba%ba%e7%9a%84%e7%90%86%e6%83%b3%e4%b8%8e%e7%8e%b0%e5%ae%9e-%e4%b8%ba%e4%bb%80%e4%b9%88%e6%9c%89%e4%bd%bf%e5%91%bd%e6%84%9f%e7%9a%84%e4%ba%ba%ef%bc%8c","status":"publish","type":"post","link":"https:\/\/yezisay.com\/?p=2149","title":{"rendered":"\u6210\u5e74\u4eba\u7684\u7406\u60f3\u4e0e\u73b0\u5b9e &#8211;\u4e3a\u4ec0\u4e48\u201c\u6709\u4f7f\u547d\u611f\u201d\u7684\u4eba\uff0c\u53cd\u800c\u66f4\u5bb9\u6613\u5728\u804c\u573a\u91cc\u5185\u8017\uff1f"},"content":{"rendered":"\n<p>\u8fd9\u51e0\u5e74\uff0c\u6211\u5bf9\u4e00\u4ef6\u4e8b\u8d8a\u6765\u8d8a\u8b66\u60d5\uff1a 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+ Profit\u300b\u8fd9\u672c\u4e66\u65f6\uff0c\u4ea7\u751f\u5f3a\u70c8\u5171\u9e23\u7684\u539f\u56e0\u3002\u5b83\u5e76\u4e0d\u662f\u4e00\u672c\u6559\u4f60\u201c\u66f4\u6709\u4f7f\u547d\u611f\u201d\u7684\u4e66\uff0c\u800c\u662f\u4e00\u672c\u8bd5\u56fe\u628a\u201c\u4f7f\u547d\u201d\u4ece\u60c5\u7eea\u53d9\u4e8b\u91cc\uff0c\u62fd\u56de\u73b0\u5b9e\u7ea6\u675f\u4e2d\u7684\u4e66\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f7f\u547d\u548c\u5229\u6da6\uff0c\u4ece\u6765\u4e0d\u662f\u5bf9\u7acb\u9762<\/h3>\n\n\n\n<p>\u5f88\u591a\u4eba\u4e00\u8c08\u4f7f\u547d\uff0c\u5c31\u4e0b\u610f\u8bc6\u628a\u5b83\u548c\u201c\u94b1\u201d\u5bf9\u7acb\u8d77\u6765\uff1a\u8c08\u94b1\uff0c\u597d\u50cf\u5c31\u4e0d\u591f\u7eaf\u7cb9\uff1b\u8c08\u4f7f\u547d\uff0c\u597d\u50cf\u5c31\u5e94\u8be5\u4e0d\u8ba1\u56de\u62a5\u3002\u4f46\u300aPurpose + Profit\u300b\u4ece\u4e00\u5f00\u59cb\u5c31\u7ed9\u4e86\u4e00\u4e2a\u975e\u5e38\u51b7\u9759\u3001\u4e5f\u975e\u5e38\u6b8b\u9177\u7684\u5224\u65ad\uff1a\u6ca1\u6709\u5229\u6da6\u7684\u4f7f\u547d\uff0c\u662f\u4e0d\u53ef\u6301\u7eed\u7684\uff1b\u6ca1\u6709\u4f7f\u547d\u7684\u5229\u6da6\uff0c\u662f\u4e0d\u53ef\u9632\u5fa1\u7684\u3002\u8fd9\u4e0d\u662f\u4ef7\u503c\u5224\u65ad\uff0c\u800c\u662f\u7ed3\u6784\u5224\u65ad\u3002<\/p>\n\n\n\n<p>\u4efb\u4f55\u4e00\u4e2a\u957f\u671f\u5b58\u5728\u7684\u7ec4\u7ec7\uff0c\u672c\u8d28\u4e0a\u90fd\u662f\u4e00\u4e2a\u4ef7\u503c\u4ea4\u6362\u7cfb\u7edf\u3002\u5b83\u80fd\u6d3b\u4e0b\u53bb\uff0c\u4e0d\u662f\u56e0\u4e3a\u5b83\u201c\u60f3\u505a\u597d\u4e8b\u201d\uff0c\u800c\u662f\u56e0\u4e3a\u5b83\u6301\u7eed\u521b\u9020\u4e86\u522b\u4eba\u613f\u610f\u4ed8\u8d39\u7684\u4ef7\u503c\u3002\u5229\u6da6\uff0c\u5728\u8fd9\u91cc\u4e0d\u662f\u8d2a\u5a6a\u7684\u8c61\u5f81\uff0c\u800c\u662f\u73b0\u5b9e\u4e16\u754c\u7ed9\u51fa\u7684\u6700\u4f4e\u53ca\u683c\u7ebf\u3002\u540c\u6837\uff0c\u6ca1\u6709\u4f7f\u547d\u7684\u5229\u6da6\uff0c\u770b\u8d77\u6765\u8d5a\u94b1\uff0c\u4f46\u5f80\u5f80\u8106\u5f31\u3002\u56e0\u4e3a\u4e00\u65e6\u5916\u90e8\u73af\u5883\u53d8\u5316\u3001\u7ade\u4e89\u52a0\u5267\u3001\u6210\u672c\u4e0a\u5347\uff0c\u8fd9\u79cd\u7ec4\u7ec7\u5f88\u96be\u56de\u7b54\u4e00\u4e2a\u95ee\u9898\uff1a\u5f53\u5229\u76ca\u53d1\u751f\u51b2\u7a81\u65f6\uff0c\u6211\u4eec\u4e3a\u4ec0\u4e48\u8fd8\u8981\u575a\u6301\u73b0\u5728\u7684\u9009\u62e9\uff1f\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u5f88\u591a\u516c\u53f8\u5728\u987a\u98ce\u671f\u4ec0\u4e48\u90fd\u5bf9\uff0c\u4e00\u5230\u9006\u98ce\u671f\u5c31\u5f00\u59cb\u4ef7\u503c\u89c2\u5d29\u584c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"474\" src=\"https:\/\/yezisay.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-03-222758.png\" alt=\"\" class=\"wp-image-2151\" srcset=\"https:\/\/yezisay.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-03-222758.png 867w, https:\/\/yezisay.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-03-222758-300x164.png 300w, https:\/\/yezisay.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-03-222758-768x420.png 768w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Purpose \u4e0d\u662f\u53e3\u53f7\uff0c\u800c\u662f\u53d6\u820d\u89c4\u5219<\/h3>\n\n\n\n<p>\u8fd9\u672c\u4e66\u91cc\u5bf9 Purpose \u7684\u5b9a\u4e49\uff0c\u548c\u6211\u4eec\u65e5\u5e38\u542c\u5230\u7684\u7248\u672c\u975e\u5e38\u4e0d\u4e00\u6837\u3002Purpose \u4e0d\u662f\u5199\u5728\u5b98\u7f51\u9996\u9875\u7684\u4e00\u53e5\u8bdd\uff0c\u4e0d\u662f CEO \u5e74\u4f1a\u4e0a\u7684\u70ed\u8840\u6f14\u8bb2\uff0c\u66f4\u4e0d\u662f\u5458\u5de5\u7528\u6765\u81ea\u6211\u611f\u52a8\u7684\u7cbe\u795e\u53e3\u53f7\u3002\u771f\u6b63\u7684 Purpose\uff0c\u53ea\u6709\u4e00\u4e2a\u529f\u80fd\uff1a\u5728\u8d44\u6e90\u6709\u9650\u3001\u51b2\u7a81\u4e0d\u53ef\u907f\u514d\u7684\u65f6\u5019\uff0c\u5e2e\u4f60\u505a\u53d6\u820d\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5b83\u4e0d\u662f\u52a0\u6cd5\uff0c\u800c\u662f\u51cf\u6cd5\u4f60\u53ef\u4ee5\u7528\u4e09\u4e2a\u95ee\u9898\uff0c\u5feb\u901f\u5224\u65ad\u4e00\u4e2a\u4f7f\u547d\u662f\u771f\u662f\u5047\uff1a<br>\u7b2c\u4e00\uff0c\u5b83\u6709\u6ca1\u6709\u8ba9\u7ec4\u7ec7\u653e\u5f03\u8fc7\u201c\u80fd\u8d5a\u94b1\u4f46\u4e0d\u7b26\u5408\u65b9\u5411\u201d\u7684\u673a\u4f1a\uff1f<br>\u7b2c\u4e8c\uff0c\u5b83\u6709\u6ca1\u6709\u771f\u5b9e\u5730\u5f71\u54cd\u8d44\u6e90\u5206\u914d\u548c\u51b3\u7b56\u4f18\u5148\u7ea7\uff1f<br>\u7b2c\u4e09\uff0c\u5f53\u4f7f\u547d\u548c\u77ed\u671f\u5229\u76ca\u51b2\u7a81\u65f6\uff0c\u5b83\u6709\u6ca1\u6709\u88ab\u62ff\u51fa\u6765\u5f53\u88c1\u51b3\u6807\u51c6\uff0c\u800c\u4e0d\u662f\u5b89\u6170\u5458\u5de5\u7684\u8bdd\u672f\uff1f<\/p>\n\n\n\n<p>\u5982\u679c\u7b54\u6848\u90fd\u662f\u5426\uff0c\u90a3\u8fd9\u4e2a\u4f7f\u547d\u5927\u6982\u7387\u53ea\u662f branding\uff0c\u800c\u4e0d\u662f guiding principle\u3002\u6211\u89c1\u8fc7\u592a\u591a\u7ec4\u7ec7\uff0c\u4f7f\u547d\u6c38\u8fdc\u53ea\u5728\u57fa\u5c42\u88ab\u53cd\u590d\u5f3a\u8c03\uff0c\u5374\u51e0\u4e4e\u4e0d\u7ea6\u675f\u9ad8\u5c42\u51b3\u7b56\u3002\u5458\u5de5\u88ab\u8981\u6c42\u4e3a\u4e86\u4f7f\u547d\u591a\u4ed8\u51fa\u3001\u591a\u52a0\u73ed\u3001\u591a\u627f\u62c5\u60c5\u7eea\u52b3\u52a8\uff0c\u800c\u771f\u6b63\u638c\u63e1\u8d44\u6e90\u548c\u6743\u529b\u7684\u4eba\uff0c\u5374\u4ece\u4e0d\u9700\u8981\u4e3a\u4f7f\u547d\u4ed8\u51fa\u6210\u672c\u3002\u8fd9\u79cd\u201c\u5355\u5411\u4f7f\u547d\u201d\uff0c\u4e0d\u662f\u7406\u60f3\uff0c\u662f\u6d88\u8017\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Profit \u5728\u8fd9\u672c\u4e66\u91cc\uff0c\u88ab\u91cd\u65b0\u6b63\u540d\u4e86<\/h3>\n\n\n\n<p>\u6211\u5f88\u559c\u6b22\u300aPurpose + Profit\u300b\u7684\u4e00\u70b9\u5728\u4e8e\uff1a\u5b83\u6ca1\u6709\u628a\u5229\u6da6\u5996\u9b54\u5316\u3002\u5728\u8fd9\u672c\u4e66\u91cc\uff0cProfit \u88ab\u6e05\u695a\u5730\u5b9a\u4e49\u4e3a\u4e00\u79cd\u7ea6\u675f\uff0c\u800c\u4e0d\u662f\u7ec8\u6781\u76ee\u6807\u3002\u5b83\u7684\u610f\u4e49\u5728\u4e8e\uff1a\u9a8c\u8bc1\u7ec4\u7ec7\u662f\u5426\u771f\u7684\u5728\u4e3a\u793e\u4f1a\u521b\u9020\u53ef\u6301\u7eed\u7684\u4ef7\u503c\u4f60\u53ef\u4ee5\u628a Profit \u7406\u89e3\u6210\u6c27\u6c14\u6c27\u6c14\u672c\u8eab\u4e0d\u662f\u751f\u547d\u7684\u610f\u4e49\uff0c\u4f46\u6ca1\u6709\u6c27\u6c14\uff0c\u751f\u547d\u8c08\u4e0d\u4e0a\u4efb\u4f55\u610f\u4e49\u3002\u540c\u6837\uff0c\u6ca1\u6709\u5229\u6da6\uff0c\u4f7f\u547d\u65e0\u6cd5\u957f\u671f\u5b58\u5728\u3002\u8fd9\u4e00\u70b9\u653e\u5230\u4e2a\u4eba\u804c\u573a\u53d1\u5c55\u4e0a\uff0c\u5176\u5b9e\u540c\u6837\u6210\u7acb\u3002<\/p>\n\n\n\n<p>\u5f88\u591a\u4eba\u4f1a\u8bf4\uff1a\u201c\u6211\u6709\u6211\u7684\u70ed\u7231\u201d\u201c\u6211\u6709\u6211\u7684\u4f7f\u547d\u201d\u3002\u4f46\u5982\u679c\u8fd9\u4e2a\u4f7f\u547d\u957f\u671f\u65e0\u6cd5\u8f6c\u5316\u4e3a\u5e02\u573a\u613f\u610f\u652f\u4ed8\u7684\u4ef7\u503c\uff0c\u90a3\u4f60\u9762\u5bf9\u7684\u4e0d\u662f\u7406\u60f3\u95ee\u9898\uff0c\u800c\u662f\u5b9a\u4f4d\u95ee\u9898\u3002\u4e2a\u4eba\u7684 Profit\uff0c\u53ef\u80fd\u662f\u85aa\u8d44\u3001\u662f\u4e0d\u53ef\u66ff\u4ee3\u6027\u3001\u662f\u7a00\u7f3a\u6280\u80fd\u3001\u662f\u4f60\u5728\u7ec4\u7ec7\u4e2d\u7684\u771f\u5b9e\u4ef7\u503c\u951a\u70b9\u3002\u5b83\u51b3\u5b9a\u4e86\u4f60\u6709\u6ca1\u6709\u8d44\u683c\u3001\u6709\u6ca1\u6709\u7a7a\u95f4\uff0c\u53bb\u8c08\u7406\u60f3\u548c\u610f\u4e49\u3002\u4e0d\u662f\u4f60\u6709\u4f7f\u547d\u4f60\u5c31\u91cd\u8981\uff0c\u800c\u662f\u4f60\u91cd\u8981\u4e86\uff0c\u4f60\u7684\u4f7f\u547d\u624d\u6709\u5206\u91cf\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f7f\u547d\u6700\u5bb9\u6613\u88ab\u6ee5\u7528\u7684\u4e09\u4e2a\u573a\u666f<\/h3>\n\n\n\n<p>\u8fd9\u672c\u4e66\u4e5f\u95f4\u63a5\u89e3\u91ca\u4e86\uff0c\u4e3a\u4ec0\u4e48\u201c\u4f7f\u547d\u611f\u201d\u5728\u73b0\u5b9e\u804c\u573a\u4e2d\uff0c\u7ecf\u5e38\u53d8\u6210\u4e00\u628a\u53cc\u5203\u5251\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u7528\u4f7f\u547d\u66ff\u4ee3\u7ba1\u7406\u80fd\u529b<\/h3>\n\n\n\n<p>\u5f53\u76ee\u6807\u4e0d\u6e05\u3001\u4f18\u5148\u7ea7\u6df7\u4e71\u3001\u8d44\u6e90\u914d\u7f6e\u5931\u8861\u65f6\uff0c\u4e00\u4e9b\u7ec4\u7ec7\u4f1a\u9009\u62e9\u8c08\u4f7f\u547d\uff0c\u800c\u4e0d\u662f\u8865\u7ba1\u7406\u4f7f\u547d\u88ab\u7528\u6765\u8981\u6c42\u5458\u5de5\u201c\u591a\u7406\u89e3\u4e00\u70b9\u201d\u201c\u591a\u62c5\u5f53\u4e00\u70b9\u201d\uff0c\u5374\u4ece\u4e0d\u53cd\u601d\u7cfb\u7edf\u6027\u95ee\u9898\u3002\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4f7f\u547d\u53ea\u4f1a\u52a0\u901f\u5026\u6020\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u7528\u610f\u4e49\u611f\u63a9\u76d6\u56de\u62a5\u4e0d\u8db3<\/h3>\n\n\n\n<p>\u5f53\u56de\u62a5\u3001\u6210\u957f\u8def\u5f84\u3001\u664b\u5347\u673a\u5236\u6a21\u7cca\u65f6\uff0c\u4f7f\u547d\u5e38\u5e38\u88ab\u5f53\u6210\u5fc3\u7406\u8865\u507f\u3002\u4e45\u800c\u4e45\u4e4b\uff0c\u771f\u6b63\u6709\u80fd\u529b\u7684\u4eba\u4f1a\u79bb\u5f00\uff0c\u53ea\u5269\u4e0b\u88ab\u60c5\u7eea\u7ed1\u4f4f\u7684\u4eba\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u628a\u4f7f\u547d\u5f53\u6210\u9053\u5fb7\u9ad8\u5730<\/h3>\n\n\n\n<p>\u4e00\u65e6\u4f7f\u547d\u88ab\u9053\u5fb7\u5316\uff0c\u4e0d\u540c\u610f\u89c1\u5c31\u5bb9\u6613\u88ab\u8d34\u4e0a\u201c\u4ef7\u503c\u89c2\u4e0d\u5bf9\u201d\u7684\u6807\u7b7e\u3002\u8fd9\u4f1a\u6781\u5927\u5730\u524a\u5f31\u7ec4\u7ec7\u7684\u7ea0\u9519\u80fd\u529b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u679c\u4f60\u662f\u4e00\u4e2a\u804c\u573a\u4e2a\u4f53\uff0c\u8fd9\u672c\u4e66\u5176\u5b9e\u5728\u95ee\u4f60\u4e09\u4e2a\u975e\u5e38\u73b0\u5b9e\u7684\u95ee\u9898\uff1a<\/h3>\n\n\n\n<p>\u7b2c\u4e00\uff0c\u4f60\u7684 Purpose \u662f\u4ec0\u4e48\uff1f\u4e0d\u662f\u4f60\u559c\u6b22\u4ec0\u4e48\uff0c\u800c\u662f\u4f60\u613f\u610f\u957f\u671f\u4e3a\u54ea\u79cd\u7ed3\u679c\u8d1f\u8d23\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\uff0c\u4f60\u7684 Profit \u5728\u54ea\u91cc\uff1f\u5e02\u573a\u3001\u7ec4\u7ec7\u3001\u8001\u677f\uff0c\u4e3a\u4ec0\u4e48\u8981\u4e3a\u4f60\u4e70\u5355\uff1f<\/p>\n\n\n\n<p>\u7b2c\u4e09\uff0c\u5f53\u4e24\u8005\u51b2\u7a81\u65f6\uff0c\u4f60\u73b0\u5728\u6709\u6ca1\u6709\u8d44\u683c\u8c08\u7406\u60f3\uff1f\u5982\u679c\u6ca1\u6709\uff0c\u4f60\u8981\u505a\u7684\u53ef\u80fd\u4e0d\u662f\u6362\u4fe1\u5ff5\uff0c\u800c\u662f\u8865\u80fd\u529b\u3001\u6362\u4f4d\u7f6e\u3001\u91cd\u65b0\u5b9a\u4ef7\u81ea\u5df1\u3002<\/p>\n\n\n\n<p>\u8fd9\u5957\u903b\u8f91\uff0c\u672c\u8d28\u4e0a\u548c\u5f88\u591a\u201c\u7406\u6027\u64a4\u9000\u201d\u7684\u9009\u62e9\u662f\u4e00\u81f4\u7684\u3002\u6709\u4e9b\u79bb\u5f00\u4e0d\u662f\u9003\u907f\uff0c\u800c\u662f\u56e0\u4e3a\u5f53\u524d\u7ed3\u6784\uff0c\u5df2\u7ecf\u65e0\u6cd5\u540c\u65f6\u6ee1\u8db3\u4f7f\u547d\u548c\u56de\u62a5\uff1b\u6709\u4e9b\u575a\u6301\u4e5f\u4e0d\u662f\u6267\u5ff5\uff0c\u800c\u662f\u56e0\u4e3a\u4f60\u6e05\u695a\u8fd9\u4efd\u4ee3\u4ef7\u662f\u4f60\u613f\u610f\u627f\u62c5\u7684\u3002\u6210\u719f\u7684\u804c\u4e1a\u9009\u62e9\uff0c\u4e0d\u662f\u8ffd\u6c42\u60c5\u7eea\u4e0a\u7684\u610f\u4e49\u611f\uff0c\u800c\u662f\u5bf9\u957f\u671f\u4ee3\u4ef7\u7684\u6e05\u9192\u5224\u65ad\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u7ed3\u8bed\uff1a\u6210\u5e74\u4eba\u7684\u7406\u60f3\uff0c\u4e00\u5b9a\u662f\u5e26\u7740\u8d26\u672c\u7684<\/h3>\n\n\n\n<p>\u6211\u5e76\u4e0d\u53cd\u5bf9\u4f7f\u547d\uff0c\u4e5f\u4e0d\u53cd\u5bf9\u7406\u60f3\u3002\u6211\u53cd\u5bf9\u7684\uff0c\u662f\u5ec9\u4ef7\u7684\u4f7f\u547d\uff0c\u662f\u4e0d\u9700\u8981\u627f\u62c5\u6210\u672c\u7684\u7406\u60f3\uff0c\u662f\u53ea\u8981\u6c42\u522b\u4eba\u4ed8\u51fa\u3001\u5374\u4ece\u4e0d\u7ea6\u675f\u81ea\u5df1\u7684\u4ef7\u503c\u53d9\u4e8b\u3002\u300aPurpose + Profit\u300b\u771f\u6b63\u60f3\u8bf4\u7684\uff0c\u5176\u5b9e\u662f\u4e00\u53e5\u975e\u5e38\u6734\u7d20\u7684\u8bdd<strong>\u7406\u60f3\u5982\u679c\u4e0d\u80fd\u843d\u5230\u7ed3\u6784\u91cc\uff0c\u6700\u7ec8\u4e00\u5b9a\u4f1a\u53d8\u6210\u60c5\u7eea\u8d1f\u503a\u3002<\/strong>\u5bf9\u4e2a\u4eba\u5982\u6b64\uff0c\u5bf9\u7ec4\u7ec7\u4ea6\u7136\u3002<\/p>\n\n\n\n<p>\u6210\u5e74\u4eba\u7684\u7406\u60f3\uff0c\u4ece\u6765\u4e0d\u662f\u201c\u6211\u60f3\u6210\u4e3a\u4ec0\u4e48\u6837\u7684\u4eba\u201d\uff0c\u800c\u662f\u2014\u2014\u6211\u662f\u5426\u6e05\u695a\uff0c\u8fd9\u6761\u8def\u503c\u4e0d\u503c\u5f97\u6211\u4e3a\u5b83\u4ed8\u51fa\u957f\u671f\u4ee3\u4ef7\u3002\u5982\u679c\u7b54\u6848\u662f\u80af\u5b9a\u7684\uff0c\u90a3\u5c31\u8d70\uff1b\u5982\u679c\u4e0d\u662f\uff0c\u7406\u6027\u64a4\u9000\uff0c\u4e5f\u662f\u4e00\u79cd\u6210\u719f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd9\u51e0\u5e74\uff0c\u6211\u5bf9\u4e00\u4ef6\u4e8b\u8d8a\u6765\u8d8a\u8b66\u60d5\uff1a \u5f53\u4e00\u5bb6\u516c\u53f8\u3001\u4e00\u4e2a\u8001\u677f\u3001\u4e00\u4e2a\u7ec4\u7ec7\uff0c\u5f00\u59cb\u9891\u7e41\u5730\u8c08\u201c\u4f7f\u547d\u201d\u201c\u610f\u4e49\u201d\u201c\u613f\u666f\u201d\u7684\u65f6\u5019\uff0c\u6211\u53cd\u800c\u4f1a\u4e0b\u610f\u8bc6\u5730\u5148\u95ee\u4e00\u53e5\u2014\u2014\u94b1\u5728\u54ea\u91cc\uff1f\u8fd9\u5e76\u4e0d\u662f\u56e0\u4e3a\u6211\u53d8\u5f97\u73b0\u5b9e\u3001\u529f\u5229\uff0c\u6216\u8005\u5bf9\u7406\u60f3\u5931\u53bb\u4e86\u5174\u8da3\u3002\u6070\u6070\u76f8\u53cd\uff0c\u662f\u56e0\u4e3a\u6211\u5728\u804c\u573a\u91cc\u5f85\u5f97\u591f\u4e45\uff0c\u770b\u8fc7\u592a\u591a\u201c\u7528\u4f7f\u547d\u5f53\u906e\u7f9e\u5e03\u201d\u7684\u573a\u666f\uff1a\u8d44\u6e90\u4e0d\u591f\u7684\u65f6\u5019\uff0c\u8ba9\u5458\u5de5\u591a\u625b\u4e00\u70b9\uff1b\u5236\u5ea6\u4e0d\u6e05\u6670\u7684\u65f6\u5019\uff0c\u7528\u4ef7\u503c\u89c2\u6765\u538b\u60c5\u7eea\uff1b\u56de\u62a5\u8ddf\u4e0d\u4e0a\u7684\u65f6\u5019\uff0c\u7528\u201c\u4f60\u505a\u7684\u662f\u4e00\u4ef6\u6709\u610f\u4e49\u7684\u4e8b\u201d\u6765\u5b89\u629a\u4eba\u5fc3\u3002 \u5982\u679c\u4f60\u8ba4\u771f\u89c2\u5bdf\uff0c\u4f1a\u53d1\u73b0\u4e00\u4e2a\u5f88\u53cd\u76f4\u89c9\u7684\u73b0\u8c61\uff1a\u8d8a\u662f\u5185\u8017\u4e25\u91cd\u7684\u7ec4\u7ec7\uff0c\u8d8a\u7231\u9ad8\u9891\u8c08\u4f7f\u547d\uff1b\u8d8a\u662f\u628a\u4f7f\u547d\u6302\u5728\u5634\u8fb9\u7684\u4e2a\u4eba\uff0c\u8d8a\u5bb9\u6613\u628a\u81ea\u5df1\u69a8\u5e72\u3002\u8fd9\u4e5f\u662f\u6211\u5728\u8bfb\u300aPurpose + Profit\u300b\u8fd9\u672c\u4e66\u65f6\uff0c\u4ea7\u751f\u5f3a\u70c8\u5171\u9e23\u7684\u539f\u56e0\u3002\u5b83\u5e76\u4e0d\u662f\u4e00\u672c\u6559\u4f60\u201c\u66f4\u6709\u4f7f\u547d\u611f\u201d\u7684\u4e66\uff0c\u800c\u662f\u4e00\u672c\u8bd5\u56fe\u628a\u201c\u4f7f\u547d\u201d\u4ece\u60c5\u7eea\u53d9\u4e8b\u91cc\uff0c\u62fd\u56de\u73b0\u5b9e\u7ea6\u675f\u4e2d\u7684\u4e66\u3002 \u4f7f\u547d\u548c\u5229\u6da6\uff0c\u4ece\u6765\u4e0d\u662f\u5bf9\u7acb\u9762 \u5f88\u591a\u4eba\u4e00\u8c08\u4f7f\u547d\uff0c\u5c31\u4e0b\u610f\u8bc6\u628a\u5b83\u548c\u201c\u94b1\u201d\u5bf9\u7acb\u8d77\u6765\uff1a\u8c08\u94b1\uff0c\u597d\u50cf\u5c31\u4e0d\u591f\u7eaf\u7cb9\uff1b\u8c08\u4f7f\u547d\uff0c\u597d\u50cf\u5c31\u5e94\u8be5\u4e0d\u8ba1\u56de\u62a5\u3002\u4f46\u300aPurpose + Profit\u300b\u4ece\u4e00\u5f00\u59cb\u5c31\u7ed9\u4e86\u4e00\u4e2a\u975e\u5e38\u51b7\u9759\u3001\u4e5f\u975e\u5e38\u6b8b\u9177\u7684\u5224\u65ad\uff1a\u6ca1\u6709\u5229\u6da6\u7684\u4f7f\u547d\uff0c\u662f\u4e0d\u53ef\u6301\u7eed\u7684\uff1b\u6ca1\u6709\u4f7f\u547d\u7684\u5229\u6da6\uff0c\u662f\u4e0d\u53ef\u9632\u5fa1\u7684\u3002\u8fd9\u4e0d\u662f\u4ef7\u503c\u5224\u65ad\uff0c\u800c\u662f\u7ed3\u6784\u5224\u65ad\u3002 \u4efb\u4f55\u4e00\u4e2a\u957f\u671f\u5b58\u5728\u7684\u7ec4\u7ec7\uff0c\u672c\u8d28\u4e0a\u90fd\u662f\u4e00\u4e2a\u4ef7\u503c\u4ea4\u6362\u7cfb\u7edf\u3002\u5b83\u80fd\u6d3b\u4e0b\u53bb\uff0c\u4e0d\u662f\u56e0\u4e3a\u5b83\u201c\u60f3\u505a\u597d\u4e8b\u201d\uff0c\u800c\u662f\u56e0\u4e3a\u5b83\u6301\u7eed\u521b\u9020\u4e86\u522b\u4eba\u613f\u610f\u4ed8\u8d39\u7684\u4ef7\u503c\u3002\u5229\u6da6\uff0c\u5728\u8fd9\u91cc\u4e0d\u662f\u8d2a\u5a6a\u7684\u8c61\u5f81\uff0c\u800c\u662f\u73b0\u5b9e\u4e16\u754c\u7ed9\u51fa\u7684\u6700\u4f4e\u53ca\u683c\u7ebf\u3002\u540c\u6837\uff0c\u6ca1\u6709\u4f7f\u547d\u7684\u5229\u6da6\uff0c\u770b\u8d77\u6765\u8d5a\u94b1\uff0c\u4f46\u5f80\u5f80\u8106\u5f31\u3002\u56e0\u4e3a\u4e00\u65e6\u5916\u90e8\u73af\u5883\u53d8\u5316\u3001\u7ade\u4e89\u52a0\u5267\u3001\u6210\u672c\u4e0a\u5347\uff0c\u8fd9\u79cd\u7ec4\u7ec7\u5f88\u96be\u56de\u7b54\u4e00\u4e2a\u95ee\u9898\uff1a\u5f53\u5229\u76ca\u53d1\u751f\u51b2\u7a81\u65f6\uff0c\u6211\u4eec\u4e3a\u4ec0\u4e48\u8fd8\u8981\u575a\u6301\u73b0\u5728\u7684\u9009\u62e9\uff1f\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u5f88\u591a\u516c\u53f8\u5728\u987a\u98ce\u671f\u4ec0\u4e48\u90fd\u5bf9\uff0c\u4e00\u5230\u9006\u98ce\u671f\u5c31\u5f00\u59cb\u4ef7\u503c\u89c2\u5d29\u584c\u3002 Purpose \u4e0d\u662f\u53e3\u53f7\uff0c\u800c\u662f\u53d6\u820d\u89c4\u5219 \u8fd9\u672c\u4e66\u91cc\u5bf9 Purpose \u7684\u5b9a\u4e49\uff0c\u548c\u6211\u4eec\u65e5\u5e38\u542c\u5230\u7684\u7248\u672c\u975e\u5e38\u4e0d\u4e00\u6837\u3002Purpose \u4e0d\u662f\u5199\u5728\u5b98\u7f51\u9996\u9875\u7684\u4e00\u53e5\u8bdd\uff0c\u4e0d\u662f CEO \u5e74\u4f1a\u4e0a\u7684\u70ed\u8840\u6f14\u8bb2\uff0c\u66f4\u4e0d\u662f\u5458\u5de5\u7528\u6765\u81ea\u6211\u611f\u52a8\u7684\u7cbe\u795e\u53e3\u53f7\u3002\u771f\u6b63\u7684 Purpose\uff0c\u53ea\u6709\u4e00\u4e2a\u529f\u80fd\uff1a\u5728\u8d44\u6e90\u6709\u9650\u3001\u51b2\u7a81\u4e0d\u53ef\u907f\u514d\u7684\u65f6\u5019\uff0c\u5e2e\u4f60\u505a\u53d6\u820d\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5b83\u4e0d\u662f\u52a0\u6cd5\uff0c\u800c\u662f\u51cf\u6cd5\u4f60\u53ef\u4ee5\u7528\u4e09\u4e2a\u95ee\u9898\uff0c\u5feb\u901f\u5224\u65ad\u4e00\u4e2a\u4f7f\u547d\u662f\u771f\u662f\u5047\uff1a\u7b2c\u4e00\uff0c\u5b83\u6709\u6ca1\u6709\u8ba9\u7ec4\u7ec7\u653e\u5f03\u8fc7\u201c\u80fd\u8d5a\u94b1\u4f46\u4e0d\u7b26\u5408\u65b9\u5411\u201d\u7684\u673a\u4f1a\uff1f\u7b2c\u4e8c\uff0c\u5b83\u6709\u6ca1\u6709\u771f\u5b9e\u5730\u5f71\u54cd\u8d44\u6e90\u5206\u914d\u548c\u51b3\u7b56\u4f18\u5148\u7ea7\uff1f\u7b2c\u4e09\uff0c\u5f53\u4f7f\u547d\u548c\u77ed\u671f\u5229\u76ca\u51b2\u7a81\u65f6\uff0c\u5b83\u6709\u6ca1\u6709\u88ab\u62ff\u51fa\u6765\u5f53\u88c1\u51b3\u6807\u51c6\uff0c\u800c\u4e0d\u662f\u5b89\u6170\u5458\u5de5\u7684\u8bdd\u672f\uff1f 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Profit\u300b\u7684\u4e00\u70b9\u5728\u4e8e\uff1a\u5b83\u6ca1\u6709\u628a\u5229\u6da6\u5996\u9b54\u5316\u3002\u5728\u8fd9\u672c\u4e66\u91cc\uff0cProfit \u88ab\u6e05\u695a\u5730\u5b9a\u4e49\u4e3a\u4e00\u79cd\u7ea6\u675f\uff0c\u800c\u4e0d\u662f\u7ec8\u6781\u76ee\u6807\u3002\u5b83\u7684\u610f\u4e49\u5728\u4e8e\uff1a\u9a8c\u8bc1\u7ec4\u7ec7\u662f\u5426\u771f\u7684\u5728\u4e3a\u793e\u4f1a\u521b\u9020\u53ef\u6301\u7eed\u7684\u4ef7\u503c\u4f60\u53ef\u4ee5\u628a Profit \u7406\u89e3\u6210\u6c27\u6c14\u6c27\u6c14\u672c\u8eab\u4e0d\u662f\u751f\u547d\u7684\u610f\u4e49\uff0c\u4f46\u6ca1\u6709\u6c27\u6c14\uff0c\u751f\u547d\u8c08\u4e0d\u4e0a\u4efb\u4f55\u610f\u4e49\u3002\u540c\u6837\uff0c\u6ca1\u6709\u5229\u6da6\uff0c\u4f7f\u547d\u65e0\u6cd5\u957f\u671f\u5b58\u5728\u3002\u8fd9\u4e00\u70b9\u653e\u5230\u4e2a\u4eba\u804c\u573a\u53d1\u5c55\u4e0a\uff0c\u5176\u5b9e\u540c\u6837\u6210\u7acb\u3002 \u5f88\u591a\u4eba\u4f1a\u8bf4\uff1a\u201c\u6211\u6709\u6211\u7684\u70ed\u7231\u201d\u201c\u6211\u6709\u6211\u7684\u4f7f\u547d\u201d\u3002\u4f46\u5982\u679c\u8fd9\u4e2a\u4f7f\u547d\u957f\u671f\u65e0\u6cd5\u8f6c\u5316\u4e3a\u5e02\u573a\u613f\u610f\u652f\u4ed8\u7684\u4ef7\u503c\uff0c\u90a3\u4f60\u9762\u5bf9\u7684\u4e0d\u662f\u7406\u60f3\u95ee\u9898\uff0c\u800c\u662f\u5b9a\u4f4d\u95ee\u9898\u3002\u4e2a\u4eba\u7684 Profit\uff0c\u53ef\u80fd\u662f\u85aa\u8d44\u3001\u662f\u4e0d\u53ef\u66ff\u4ee3\u6027\u3001\u662f\u7a00\u7f3a\u6280\u80fd\u3001\u662f\u4f60\u5728\u7ec4\u7ec7\u4e2d\u7684\u771f\u5b9e\u4ef7\u503c\u951a\u70b9\u3002\u5b83\u51b3\u5b9a\u4e86\u4f60\u6709\u6ca1\u6709\u8d44\u683c\u3001\u6709\u6ca1\u6709\u7a7a\u95f4\uff0c\u53bb\u8c08\u7406\u60f3\u548c\u610f\u4e49\u3002\u4e0d\u662f\u4f60\u6709\u4f7f\u547d\u4f60\u5c31\u91cd\u8981\uff0c\u800c\u662f\u4f60\u91cd\u8981\u4e86\uff0c\u4f60\u7684\u4f7f\u547d\u624d\u6709\u5206\u91cf\u3002 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\u5f53\u56de\u62a5\u3001\u6210\u957f\u8def\u5f84\u3001\u664b\u5347\u673a\u5236\u6a21\u7cca\u65f6\uff0c\u4f7f\u547d\u5e38\u5e38\u88ab\u5f53\u6210\u5fc3\u7406\u8865\u507f\u3002\u4e45\u800c\u4e45\u4e4b\uff0c\u771f\u6b63\u6709\u80fd\u529b\u7684\u4eba\u4f1a\u79bb\u5f00\uff0c\u53ea\u5269\u4e0b\u88ab\u60c5\u7eea\u7ed1\u4f4f\u7684\u4eba\u3002 3. \u628a\u4f7f\u547d\u5f53\u6210\u9053\u5fb7\u9ad8\u5730 \u4e00\u65e6\u4f7f\u547d\u88ab\u9053\u5fb7\u5316\uff0c\u4e0d\u540c\u610f\u89c1\u5c31\u5bb9\u6613\u88ab\u8d34\u4e0a\u201c\u4ef7\u503c\u89c2\u4e0d\u5bf9\u201d\u7684\u6807\u7b7e\u3002\u8fd9\u4f1a\u6781\u5927\u5730\u524a\u5f31\u7ec4\u7ec7\u7684\u7ea0\u9519\u80fd\u529b\u3002 \u5982\u679c\u4f60\u662f\u4e00\u4e2a\u804c\u573a\u4e2a\u4f53\uff0c\u8fd9\u672c\u4e66\u5176\u5b9e\u5728\u95ee\u4f60\u4e09\u4e2a\u975e\u5e38\u73b0\u5b9e\u7684\u95ee\u9898\uff1a \u7b2c\u4e00\uff0c\u4f60\u7684 Purpose 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\u8fd9\u5957\u903b\u8f91\uff0c\u672c\u8d28\u4e0a\u548c\u5f88\u591a\u201c\u7406\u6027\u64a4\u9000\u201d\u7684\u9009\u62e9\u662f\u4e00\u81f4\u7684\u3002\u6709\u4e9b\u79bb\u5f00\u4e0d\u662f\u9003\u907f\uff0c\u800c\u662f\u56e0\u4e3a\u5f53\u524d\u7ed3\u6784\uff0c\u5df2\u7ecf\u65e0\u6cd5\u540c\u65f6\u6ee1\u8db3\u4f7f\u547d\u548c\u56de\u62a5\uff1b\u6709\u4e9b\u575a\u6301\u4e5f\u4e0d\u662f\u6267\u5ff5\uff0c\u800c\u662f\u56e0\u4e3a\u4f60\u6e05\u695a\u8fd9\u4efd\u4ee3\u4ef7\u662f\u4f60\u613f\u610f\u627f\u62c5\u7684\u3002\u6210\u719f\u7684\u804c\u4e1a\u9009\u62e9\uff0c\u4e0d\u662f\u8ffd\u6c42\u60c5\u7eea\u4e0a\u7684\u610f\u4e49\u611f\uff0c\u800c\u662f\u5bf9\u957f\u671f\u4ee3\u4ef7\u7684\u6e05\u9192\u5224\u65ad\u3002 \u7ed3\u8bed\uff1a\u6210\u5e74\u4eba\u7684\u7406\u60f3\uff0c\u4e00\u5b9a\u662f\u5e26\u7740\u8d26\u672c\u7684 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