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\u76ee\u6807\u7ba1\u7406\u65f6\u4ee3\uff1a\u5fb7\u9c81\u514b\u4e0eMBO<\/strong><\/p>\n\n\n\n

20\u4e16\u7eaa\u4e2d\u53f6\uff0c\u5f7c\u5f97\u00b7\u5fb7\u9c81\u514b\u63d0\u51fa\u4e86\u76ee\u6807\u7ba1\u7406\uff08Management by Objectives\uff0cMBO\uff09\u7406\u5ff5\uff0c\u6807\u5fd7\u7740\u7ee9\u6548\u7ba1\u7406\u8fdb\u5165\u65b0\u7684\u9636\u6bb5\u30021954\u5e74\uff0c\u5fb7\u9c81\u514b\u5728\u300a\u7ba1\u7406\u7684\u5b9e\u8df5\u300b\u4e00\u4e66\u4e2d\u9996\u6b21\u63d0\u51fa\u4e86\u5c06\u76ee\u6807\u4f5c\u4e3a\u7ba1\u7406\u6838\u5fc3\u7684\u7406\u5ff5\uff0c\u5e76\u8ba4\u4e3a\u7ba1\u7406\u8005\u548c\u5458\u5de5\u5e94\u5171\u540c\u53c2\u4e0e\u76ee\u6807\u5236\u5b9a\u3002\u8fd9\u4e00\u601d\u60f3\u540e\u6765\u88ab\u5f15\u5165\u901a\u7528\u7535\u6c14\u516c\u53f8\uff08GE\uff09\u5e76\u5b9e\u8df5\uff0c\u53d6\u5f97\u5de8\u5927\u6210\u529f\u3002\u5fb7\u9c81\u514b\u7684MBO\u5f3a\u8c03\u4ee5\u4eba\u4e3a\u672c\uff0c\u5458\u5de5\u53c2\u4e0e\u76ee\u6807\u8bbe\u5b9a\uff0c\u901a\u8fc7\u81ea\u6211\u63a7\u5236\u5b8c\u6210\u76ee\u6807\uff0c\u53d6\u4ee3\u4f20\u7edf\u7684\u547d\u4ee4\u76d1\u63a7\u3002<\/p>\n\n\n\n

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\u81ea\u9a71\u7ba1\u7406\u4e0eOKR<\/strong>\u65f6\u4ee3<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u8fd1\u51e0\u5e74\uff0c\u4ee5OKR\uff08Objectives and Key Results\uff09\u4e3a\u4ee3\u8868\u7684\u76ee\u6807\u7ba1\u7406\u65b9\u6cd5\u5728\u4e92\u8054\u7f51\u548c\u7845\u8c37\u4f01\u4e1a\u4e2d\u5927\u884c\u5176\u9053\uff0c\u5c06\u7ee9\u6548\u8003\u6838\u4e0e\u6218\u7565\u6267\u884c\u3001\u7ec4\u7ec7\u654f\u6377\u7d27\u5bc6\u7ed3\u5408\u3002OKR\u7684\u6838\u5fc3\u601d\u60f3\u6e90\u81ea\u5fb7\u9c81\u514b\u7684\u76ee\u6807\u7ba1\u7406\uff0c\u4f46\u66f4\u52a0\u5f3a\u8c03\u5458\u5de5\u81ea\u53d1\u8bbe\u5b9a\u6311\u6218\u6027\u76ee\u6807\uff0c\u5e76\u8ffd\u8e2a\u5173\u952e\u6210\u679c\u30021960-70\u5e74\u4ee3\uff0c\u82f1\u7279\u5c14COO\u5b89\u8fea\u00b7\u683c\u9c81\u592b\uff08Andy Grove\uff09\u5728\u5fb7\u9c81\u514b\u76ee\u6807\u7ba1\u7406\u57fa\u7840\u4e0a\u63d0\u51fa\u4e86\u201c\u9ad8\u4ea7\u51fa\u7ba1\u7406\u201d\uff08High Output Management\uff09\uff0c\u53d1\u660e\u4e86iMBO\u4f53\u7cfb\uff0c\u5e76\u5bc6\u5207\u7ed3\u5408\u6469\u5c14\u5b9a\u5f8b\u8fdb\u884c\u76ee\u6807\u8bbe\u5b9a\u3002\u683c\u9c81\u592b\u4e3b\u5f20\u5feb\u901f\u8fed\u4ee3\u76ee\u6807\uff08\u5982\u5b63\u5ea6\u6216\u6bcf\u4e24\u5468\uff09\uff0c\u786e\u4fdd\u7ec4\u7ec7\u548c\u4e2a\u4eba\u59cb\u7ec8\u671d\u7740\u6838\u5fc3\u76ee\u6807\u805a\u7126\u3002<\/p>\n\n\n\n

1999\u5e74\uff0cIntel\u524d\u5458\u5de5\u3001\u98ce\u9669\u6295\u8d44\u4eba\u7ea6\u7ff0\u00b7\u591a\u5c14\uff08John Doerr\uff09\u5c06\u683c\u9c81\u592b\u7684\u7ba1\u7406\u7cfb\u7edf\u5f15\u5165Google\uff0c\u5e76\u5c06\u5176\u547d\u540d\u4e3aOKR\u3002Google\u53ca\u5176\u540e\u7eed\u7684\u8bb8\u591a\u7845\u8c37\u516c\u53f8\uff08\u5982LinkedIn\u3001Twitter\u3001Facebook\u7b49\uff09\u91c7\u7528OKR\u4f53\u7cfb\uff0c\u8ba9OKR\u6210\u4e3a\u9a71\u52a8\u7ec4\u7ec7\u805a\u7126\u3001\u5bf9\u9f50\u4e0e\u627f\u8bfa\u7684\u91cd\u8981\u5de5\u5177\u3002\u56fe\u793a\u4e2d\u5217\u51fa\u4e86\u5236\u5b9aOKR\u65f6\u9700\u8981\u8003\u8651\u7684\u8981\u7d20\uff0c\u5305\u62ec\u7ec4\u7ec7\u5c42\u9762\u7684\u6218\u7565\u5bf9\u9f50\u4e0e\u56e2\u961f\u7ae0\u7a0b\uff0c\u4ee5\u53ca\u56e2\u961f\/\u4e2a\u4eba\u7684\u53d1\u5c55\u76ee\u6807\u3002\u8fd9\u79cd\u201c\u81ea\u4e0a\u800c\u4e0b+\u81ea\u4e0b\u800c\u4e0a\u201d\u53cc\u5411\u4e92\u52a8\u7684\u8bbe\u5b9a\u65b9\u5f0f\uff0c\u4f7f\u5458\u5de5\u5bf9\u76ee\u6807\u7684\u8ba4\u540c\u5ea6\u548c\u81ea\u4e3b\u6267\u884c\u529b\u5927\u4e3a\u63d0\u5347\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

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\u76ee\u6807\u7ba1\u7406\u65f6\u4ee3\uff1a\u5fb7\u9c81\u514b\u4e0eMBO 20\u4e16\u7eaa\u4e2d\u53f6\uff0c\u5f7c\u5f97\u00b7\u5fb7\u9c81\u514b\u63d0\u51fa\u4e86\u76ee\u6807\u7ba1\u7406\uff08Management by Objectives\uff0cMBO\uff09\u7406\u5ff5\uff0c\u6807\u5fd7\u7740\u7ee9\u6548\u7ba1\u7406\u8fdb\u5165\u65b0\u7684\u9636\u6bb5\u30021954\u5e74\uff0c\u5fb7\u9c81\u514b\u5728\u300a\u7ba1\u7406\u7684\u5b9e\u8df5\u300b\u4e00\u4e66\u4e2d\u9996\u6b21\u63d0\u51fa\u4e86\u5c06\u76ee\u6807\u4f5c\u4e3a\u7ba1\u7406\u6838\u5fc3\u7684\u7406\u5ff5\uff0c\u5e76\u8ba4\u4e3a\u7ba1\u7406\u8005\u548c\u5458\u5de5\u5e94\u5171\u540c\u53c2\u4e0e\u76ee\u6807\u5236\u5b9a\u3002\u8fd9\u4e00\u601d\u60f3\u540e\u6765\u88ab\u5f15\u5165\u901a\u7528\u7535\u6c14\u516c\u53f8\uff08GE\uff09\u5e76\u5b9e\u8df5\uff0c\u53d6\u5f97\u5de8\u5927\u6210\u529f\u3002\u5fb7\u9c81\u514b\u7684MBO\u5f3a\u8c03\u4ee5\u4eba\u4e3a\u672c\uff0c\u5458\u5de5\u53c2\u4e0e\u76ee\u6807\u8bbe\u5b9a\uff0c\u901a\u8fc7\u81ea\u6211\u63a7\u5236\u5b8c\u6210\u76ee\u6807\uff0c\u53d6\u4ee3\u4f20\u7edf\u7684\u547d\u4ee4\u76d1\u63a7\u3002 GE\u572820\u4e16\u7eaa80\u5e74\u4ee3\u5c06MBO\u7cfb\u7edf\u5316\uff0c\u7531\u6770\u514b\u00b7\u97e6\u5c14\u5947\u63a8\u52a8\u5b9e\u65bd\uff0c\u4e0d\u4ec5\u8bbe\u7acb\u660e\u786e\u7684\u5e74\u5ea6\u7ecf\u8425\u76ee\u6807\uff0c\u8fd8\u5f15\u5165\u4e86\u201c\u6392\u540d\u672b\u4f4d\u6dd8\u6c70\u201d\u5236\u5ea6\u3002GE\u53d1\u73b0\uff0c\u901a\u8fc7\u76ee\u6807\u5c42\u5c42\u5206\u89e3\uff0c\u6bcf\u4e2a\u5458\u5de5\u90fd\u80fd\u660e\u786e\u81ea\u8eab\u4e0e\u516c\u53f8\u6218\u7565\u4e4b\u95f4\u7684\u8054\u7cfb\uff0c\u63d0\u9ad8\u4e86\u6574\u4f53\u6267\u884c\u529b\u3002\u6b64\u5916\uff0c\u5fb7\u9c81\u514b\u5f3a\u8c03\u76ee\u6807\u7ba1\u7406\u8981\u6ce8\u91cd\u7ed3\u679c\u548c\u957f\u671f\u89c6\u91ce\uff0c\u800c\u975e\u7b80\u5355\u5730\u5173\u6ce8\u8fc7\u7a0b\u3002\u6b63\u662f\u5fb7\u9c81\u514b\u6253\u7834\u4e86\u201c\u76ee\u6807\u53ea\u662f\u8ba1\u5212\u7684\u4e00\u90e8\u5206\u201d\u7684\u4f20\u7edf\u89c2\u5ff5\uff0c\u628a\u7ba1\u7406\u7684\u7126\u70b9\u4ece\u76d1\u63a7\u884c\u4e3a\u8f6c\u5411\u4e86\u5173\u6ce8\u7ed3\u679c\u3002 \u6307\u6807\u5316\u7ee9\u6548\u8003\u6838\uff1aKPI\u4e0e\u5e73\u8861\u8ba1\u5206\u5361 \u8fdb\u516520\u4e16\u7eaa\u540e\u671f\uff0c\u968f\u7740\u4f01\u4e1a\u89c4\u6a21\u6269\u5927\u548c\u4fe1\u606f\u6280\u672f\u53d1\u5c55\uff0c\u7ee9\u6548\u6307\u6807\u5316\u7ba1\u7406\u5de5\u5177\u5c42\u51fa\u4e0d\u7a77\u3002\u6700\u5177\u4ee3\u8868\u6027\u7684\u5f53\u5c5e\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u548c\u5e73\u8861\u8ba1\u5206\u5361\uff08BSC\uff09\u7b49\u65b9\u6cd5\u3002KPI\u672c\u8d28\u4e0a\u662f\u5bf9\u7ec4\u7ec7\u6218\u7565\u76ee\u6807\u7684\u5206\u89e3\uff0c\u5bf9\u5173\u952e\u6d3b\u52a8\u6307\u6807\u7684\u91cf\u5316\u8003\u6838\u3002\u4f8b\u5982\uff0c\u4e2d\u56fd\u4e92\u8054\u7f51\u5927\u5382\u666e\u904d\u91c7\u7528KPI\u4f53\u7cfb\uff0c\u5404\u90e8\u95e8\u76ee\u6807\u7531\u4e0a\u800c\u4e0b\u62c6\u89e3\uff0c\u5e76\u4e0e\u5e74\u5ea6\u5956\u91d1\u3001\u8c03\u85aa\u3001\u664b\u5347\u7d27\u5bc6\u6302\u94a9\u3002\u9a6c\u4e91\u7b49\u4f01\u4e1a\u5bb6\u4e5f\u66fe\u5f3a\u8c03\u201c\u6ca1\u6709KPI\uff0c\u4e00\u5207\u90fd\u662f\u7a7a\u8bdd\u201d\uff0c\u8868\u660eKPI\u5728\u627f\u63a5\u516c\u53f8\u6218\u7565\u3001\u6307\u5f15\u5458\u5de5\u884c\u4e3a\u65b9\u9762\u7684\u91cd\u8981\u4f5c\u7528\u3002 \u5e73\u8861\u8ba1\u5206\u5361\u5219\u57281990\u5e74\u4ee3\u7531\u7f57\u4f2f\u7279\u00b7\u5361\u666e\u5170\u7b49\u63d0\u51fa\uff0c\u5c06\u8d22\u52a1\u6307\u6807\u4e0e\u5ba2\u6237\u3001\u5185\u90e8\u6d41\u7a0b\u3001\u5b66\u4e60\u6210\u957f\u56db\u4e2a\u7ef4\u5ea6\u7ed3\u5408\u8d77\u6765\u5168\u9762\u8003\u6838\u7ee9\u6548\uff0c\u5f3a\u8c03\u4ee5\u6218\u7565\u4e3a\u5bfc\u5411\u7684\u591a\u7ef4\u8bc4\u4ef7\u3002BSC\u5e2e\u52a9\u4f01\u4e1a\u907f\u514d\u4e86\u53ea\u5173\u6ce8\u77ed\u671f\u8d22\u52a1\u6307\u6807\u7684\u504f\u5dee\uff0c\u5c06\u957f\u8fdc\u6218\u7565\u76ee\u6807\u5185\u5316\u4e3a\u5404\u5c42\u7ea7\u7684\u8861\u91cf\u6807\u51c6\u3002 \u6b64\u5916\uff0c\u5728\u6307\u6807\u5316\u9636\u6bb5\uff0c\u51fa\u73b0\u4e86360\u5ea6\u8bc4\u4f30\u7b49\u591a\u6e90\u53cd\u9988\u673a\u5236\u3002360\u5ea6\u8bc4\u4f30\u6700\u65e9\u8d77\u6e90\u4e8e1950\u5e74\u4ee3\u82f1\u56fd\u519b\u65b9\u548c\u5fc3\u7406\u5b66\u7814\u7a76\uff0c\u7528\u4e8e\u4ece\u591a\u4e2a\u89d2\u5ea6\u8bc4\u4f30\u4e2a\u4f53\u8868\u73b0\u300220\u4e16\u7eaa80\u5e74\u4ee3\u672b\uff0c\u90e8\u5206\u5927\u578b\u4f01\u4e1a\u548c\u8de8\u56fd\u516c\u53f8\u5f00\u59cb\u5c1d\u8bd5\u5728\u7ee9\u6548\u8bc4\u4f30\u4e2d\u91c7\u7528360\u5ea6\u65b9\u6cd5\uff0c\u5c24\u5176\u7528\u4e8e\u9ad8\u7ba1\u548c\u7ba1\u7406\u5c42\u7684\u80fd\u529b\u8bc4\u4ef7\u3002\u8fdb\u5165\u4fe1\u606f\u5316\u65f6\u4ee3\u540e\uff0c360\u5ea6\u8bc4\u4f30\u7684\u5de5\u5177\u548c\u8f6f\u4ef6\u65e5\u8d8b\u6210\u719f\uff0c\u88ab\u5e7f\u6cdb\u5e94\u7528\u4e8e\u4eba\u624d\u53d1\u5c55\u548c\u9886\u5bfc\u529b\u8bc4\u4f30\u3002\u4e0d\u8fc7\u4e0d\u540c\u56fd\u5bb6\u5bf9360\u8bc4\u4f30\u7684\u63a5\u53d7\u5ea6\u4e0d\u540c\uff1a\u7f8e\u56fd\u4f01\u4e1a\u5f3a\u8c03\u7ed3\u679c\u5bfc\u5411\u4e0e\u53cd\u9988\u95ed\u73af\uff1b\u6b27\u6d32\u4f01\u4e1a\u66f4\u6ce8\u91cd\u56e2\u961f\u534f\u4f5c\u548c\u516c\u5e73\u6027\uff1b\u4e9a\u6d32\u5c24\u5176\u662f\u4e2d\u65e5\u4f01\u4e1a\u5728\u63a8\u884c\u4e0a\u663e\u5f97\u8c28\u614e\u3002 \u81ea\u9a71\u7ba1\u7406\u4e0eOKR\u65f6\u4ee3 \u8fd1\u51e0\u5e74\uff0c\u4ee5OKR\uff08Objectives and Key Results\uff09\u4e3a\u4ee3\u8868\u7684\u76ee\u6807\u7ba1\u7406\u65b9\u6cd5\u5728\u4e92\u8054\u7f51\u548c\u7845\u8c37\u4f01\u4e1a\u4e2d\u5927\u884c\u5176\u9053\uff0c\u5c06\u7ee9\u6548\u8003\u6838\u4e0e\u6218\u7565\u6267\u884c\u3001\u7ec4\u7ec7\u654f\u6377\u7d27\u5bc6\u7ed3\u5408\u3002OKR\u7684\u6838\u5fc3\u601d\u60f3\u6e90\u81ea\u5fb7\u9c81\u514b\u7684\u76ee\u6807\u7ba1\u7406\uff0c\u4f46\u66f4\u52a0\u5f3a\u8c03\u5458\u5de5\u81ea\u53d1\u8bbe\u5b9a\u6311\u6218\u6027\u76ee\u6807\uff0c\u5e76\u8ffd\u8e2a\u5173\u952e\u6210\u679c\u30021960-70\u5e74\u4ee3\uff0c\u82f1\u7279\u5c14COO\u5b89\u8fea\u00b7\u683c\u9c81\u592b\uff08Andy Grove\uff09\u5728\u5fb7\u9c81\u514b\u76ee\u6807\u7ba1\u7406\u57fa\u7840\u4e0a\u63d0\u51fa\u4e86\u201c\u9ad8\u4ea7\u51fa\u7ba1\u7406\u201d\uff08High Output Management\uff09\uff0c\u53d1\u660e\u4e86iMBO\u4f53\u7cfb\uff0c\u5e76\u5bc6\u5207\u7ed3\u5408\u6469\u5c14\u5b9a\u5f8b\u8fdb\u884c\u76ee\u6807\u8bbe\u5b9a\u3002\u683c\u9c81\u592b\u4e3b\u5f20\u5feb\u901f\u8fed\u4ee3\u76ee\u6807\uff08\u5982\u5b63\u5ea6\u6216\u6bcf\u4e24\u5468\uff09\uff0c\u786e\u4fdd\u7ec4\u7ec7\u548c\u4e2a\u4eba\u59cb\u7ec8\u671d\u7740\u6838\u5fc3\u76ee\u6807\u805a\u7126\u3002 1999\u5e74\uff0cIntel\u524d\u5458\u5de5\u3001\u98ce\u9669\u6295\u8d44\u4eba\u7ea6\u7ff0\u00b7\u591a\u5c14\uff08John Doerr\uff09\u5c06\u683c\u9c81\u592b\u7684\u7ba1\u7406\u7cfb\u7edf\u5f15\u5165Google\uff0c\u5e76\u5c06\u5176\u547d\u540d\u4e3aOKR\u3002Google\u53ca\u5176\u540e\u7eed\u7684\u8bb8\u591a\u7845\u8c37\u516c\u53f8\uff08\u5982LinkedIn\u3001Twitter\u3001Facebook\u7b49\uff09\u91c7\u7528OKR\u4f53\u7cfb\uff0c\u8ba9OKR\u6210\u4e3a\u9a71\u52a8\u7ec4\u7ec7\u805a\u7126\u3001\u5bf9\u9f50\u4e0e\u627f\u8bfa\u7684\u91cd\u8981\u5de5\u5177\u3002\u56fe\u793a\u4e2d\u5217\u51fa\u4e86\u5236\u5b9aOKR\u65f6\u9700\u8981\u8003\u8651\u7684\u8981\u7d20\uff0c\u5305\u62ec\u7ec4\u7ec7\u5c42\u9762\u7684\u6218\u7565\u5bf9\u9f50\u4e0e\u56e2\u961f\u7ae0\u7a0b\uff0c\u4ee5\u53ca\u56e2\u961f\/\u4e2a\u4eba\u7684\u53d1\u5c55\u76ee\u6807\u3002\u8fd9\u79cd\u201c\u81ea\u4e0a\u800c\u4e0b+\u81ea\u4e0b\u800c\u4e0a\u201d\u53cc\u5411\u4e92\u52a8\u7684\u8bbe\u5b9a\u65b9\u5f0f\uff0c\u4f7f\u5458\u5de5\u5bf9\u76ee\u6807\u7684\u8ba4\u540c\u5ea6\u548c\u81ea\u4e3b\u6267\u884c\u529b\u5927\u4e3a\u63d0\u5347\u3002 \u4e0a\u56fe\u603b\u7ed3\u4e86\u5236\u5b9aOKR\u65f6\u9700\u8981\u8003\u8651\u7684\u8981\u7d20\uff0c\u5305\u62ec\u4ece\u7ec4\u7ec7\u5c42\u9762\uff08\u6218\u7565\u65b9\u5411\u3001\u91cc\u7a0b\u7891\u7b49\uff09\u548c\u56e2\u961f\/\u4e2a\u4eba\u5c42\u9762\uff08\u53d1\u5c55\u76ee\u6807\u3001\u8d44\u6e90\u652f\u6301\u7b49\uff09\u591a\u7ef4\u5ea6\u89c4\u5212\u76ee\u6807\u4e0e\u5173\u952e\u6210\u679c\u3002 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